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  • Writer's pictureAva Nociforo

Meet McKenna Wall: Director of Sponsorship for Movin' On 2024

McKenna Wall is the Director of Sponsorship for Movin’ On 2024. As a second-year majoring in broadcast journalism with a minor in social justice education, Wall is also a Bellisario College Fellow.

As the Director of Sponsorship, Wall is responsible for bringing in national and local sponsors. Her position includes brainstorming and planning activations, fundraisers, and giveaways. Additionally, Wall works with companies to sponsor the end-of-year festival or Battle, an event for student bands to compete to open for that year’s festival. This also includes working on partnership agreements and invoices.

Wall first became involved with Movin’ On before she even stepped foot on campus. 

“I noticed Movin’ On via social media the spring before attending Penn State,” Wall said. “Within the first two months of my first year, I met Jack Freiser, who is the current Director of Events, and he encouraged me to join.” 

Wall began her Movin’ On journey on the Promo Team in December 2022. During a Promo meeting, members of the Movin’ On 2022 Executive Board crashed the meeting. At this moment, Wall knew she wanted to apply for the Executive Board. 

“I am so happy Sofia, the current Executive Director, selected me to be the Director of Sponsorship,” said Wall. “It’s been so awesome to gain industry experience on the partnerships side and learn more about business and marketing.”

Wall’s favorite part of Movin’ On is watching the yearlong effort that comes to fruition on the last day of classes. She said that she loves start-to-finish projects, so watching the efforts all come together is an incredible feeling.

“I’ve always had a passion for live events, and Movin’ On has given me a fantastic real-world experience, as well as amazing friendships,” Wall said. 

Outside of Movin’ On, Wall is involved in the Association for Women in Sports Media, After the Whistle, and CommRadio. She is currently interning as a Gameday Property Assistant for Penn State Sports Properties. Wall is also a member of the club sailing team.

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